45 my instagram insights

I do not like analysing myself online, but once every for months I look at my instagram insights. it’s free, so why not. I get this question on social media strategy a lot, how I plan what I post, but while advise people strategically in my consulting work, I apply nothing of what I preach to myself. my only strategy is to do what I like and to post what I want, when I want, in order to not burn out. my account is over ten years old, and only 1% of people who view my content is from the explore page, meaning 99% of my engagement is my audience. that means my account is kind of dead lol, but i (try to) see the positive: this is a niche account for people interested in a niche section of a niche industry. it means I will never get a million followers in this platform, and my growth is very, very slow. but it also means that the audience that is there, they want to see my content. there is no growth strategy, I am not bowing down to the apps very loud demands to just post short reels under 10 seconds, because I don’t want an audience that is there for 6 second stupid reels, I want my audience to read through a 10 slide text post of mine. following what the apps tell you to do is a one way street into losing passion for your job, so I’ve been sticking to my post whatever I want method, and even though it is very slow, it has gotten me to where I am. I have been listening to influencers complain that their views always go down during fashion month, thinking to myself, yeah, it’s because you don’t want to be there yourself. but it’s the same for the majority of content creators, everyone wants a seat at fashion week, yet for most of them it’s the time where they lose their audience’s attention. because they don’t provide context, or behind the scenes, or very boring runway content paired with one staged full look outfit post. fashion week is incredibly anxiety inducing and can trigger many of us into insecurity, everyone is better looking, has a better seat, has a better content plan than us. but I see it as my duty to be as present online as I am present in the rooms, because party my audience are the ones that allow me to be in these rooms in the first place. this is why live or at least same day posting during fashion week is so important to me, I would not want to make my platform wait, then they might as well look at content from those who do post on time. I also do not edit my content, which makes me feel free and puts less pressure on myself. and because I never wait, rarely go a day without posting, I also never get posting anxiety. there is no pressure on a post to perform, because it’s moving down the feed ladder the next day. anyways if you’ve read this far, here are my insights of this month, DIARY OF A DEAD ACCOUNT

what’s our verdict? shall we get breakfast or shall we get guns and k*ll ourselves? for once this month I reached 90% non followers, because my friend mia khalifa reposted one of my images (a trash can that had graffiti on it that said “f*ck ICE”) and she has a super engaged audience, and the other one was from a reel with rick owens that went down the wrong path (non followers), people have these weird theories that rick owens is satan, which is just absurd. it’s hard to stay on top of different platforms, for example I am majorly flopping on my tiktok since a year, because I struggle with being in front of a different audience with each post, bargaining with this algorithm to please show me to nice people, whereas instagram, I love never being on the explore page, even though it means no growth, I never have to explain myself. this substack is now like 8 months old, and I never force myself to write anything. right now for example, I had 10 minutes after my morning coffee and I thought why not take some screenshots of my instagram insights and send it out, this took a total of five minutes to write. youtube on the other hand, I forget about it for a few months and then do a half ass attempted upload which doesn’t perform well, because I don’t feel confident there at all. so it’s all hits and misses, but I always tell myself as long as you’re creating and staying active, you won’t get rusty (and posting anxiety!!!). anyways, the cost of success is embarrassment and I hope this motivates you to post your work, on whatever platform you desire. and don’t listen to any content strategy content, ever. you can teach any audience to enjoy and engage with any content that you want.

bye